PRIVACY POLICY

Last updated: 02/02/2025

This Privacy Policy explains how Paradise Scent (“we”, “our”, “us”) collects, uses, and protects your personal information when you visit or make a purchase from paradisescent.co.uk.

We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

When you visit or make a purchase from our website, we may collect the following information:

A. Personal Information You Provide

• Full name

• Billing and shipping address

• Email address

• Phone number

• Payment details (processed securely via Shopify – we do not store card details)

• Order history

B. Automatically Collected Information

• IP address

• Browser type

• Device information

• Pages visited

• Cookies and tracking data

2. How We Use Your Information

We use your information to:

• Process and fulfil your orders

• Communicate with you about your purchase

• Provide customer support

• Prevent fraud and improve security

• Improve our website and services

• Send marketing emails (only if you opt in)

3. Legal Basis for Processing (UK GDPR)

We process your personal data under the following lawful bases:

• Contractual necessity – to fulfil your orders

• Legal obligation – for tax and accounting purposes

• Legitimate interests – to improve our business and prevent fraud

• Consent – for marketing communications

You may withdraw consent at any time.

4. Sharing Your Information

We may share your data with trusted third parties, including:

• Shopify Inc. (our e-commerce platform provider)

• Payment processors

• Delivery couriers

• Email marketing providers

• Fraud prevention services

We only share the information necessary to perform these services.

We do not sell your personal data.

5. International Transfers

Some of our service providers may process data outside the UK.
Where this occurs, appropriate safeguards are in place to protect your information in accordance with UK GDPR.

6. Data Retention

We retain your personal data only for as long as necessary to:

• Fulfil your order

• Comply with legal and tax obligations

• Resolve disputes

7. Your Rights (UK Residents)

Under UK GDPR, you have the right to:

• Access your personal data

• Correct inaccurate data

• Request deletion of your data

• Restrict or object to processing

• Data portability

• Withdraw consent at any time

To exercise your rights, contact:
📧 support@paradisescent.co.uk

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the United Kingdom.

8. Cookies

We use cookies to:

• Enable website functionality

• Improve user experience

• Analyse traffic

• Support marketing efforts

You can manage cookies through your browser settings.

For full details, see our Cookie Policy.

9. Marketing Communications

If you subscribe to our emails:

• You may unsubscribe at any time via the link in our emails.

• We will only send promotional content if you have opted in.

10. Data Security

We take appropriate technical and organisational measures to protect your personal data.

All payments are processed securely through Shopify’s encrypted payment systems.

11. Children’s Privacy

Our website is not intended for individuals under 18 years of age.
We do not knowingly collect personal data from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time.
Changes will be posted on this page with a revised “Last updated” date.

13. Contact Information

If you have any questions about this Privacy Policy or your personal data, please contact:

Paradise Scent

Email: info@paradisescent.co.uk

Whatsapp: +4435932103

Address: 188 Cromwell Road, Peterborough, PE1 2HG, United Kingdom