We tried the Sol de Janeiro haircare range. Here’s what we thought.

Does It Actually Work? We Put Sol de Janeiro’s Haircare to the Test

By My Store Team | October 03, 2025

We’ve all fallen in love with the iconic "Bum Bum" scent, but can that same Brazilian magic transform your hair? Sol de Janeiro stepped out of the shower and into the vanity with a haircare line promising hydration, strength, and that legendary tropical aroma.

We spent a month testing the full range. Here is the unfiltered truth.

The Breakdown: Our Honest Experience

• The Shampoo & Conditioner Duo: First impressions? The lather is luxurious. Unlike many "moisturizing" shampoos that leave hair feeling heavy, this duo felt surprisingly lightweight. The Cupuaçu Butter provides a serious slip, making detangling in the shower a breeze.

• The Deep Repair Mask: This is the crown jewel of the collection. We applied it for 10 minutes on a Sunday afternoon, and the result was salon-level softness. If you have split ends or heat damage, this buttery treatment is a non-negotiable.

• The Hair Mist: If you’re a fragrance junkie, this is your holy grail. It’s a fine mist that adds a "glass hair" shine without a trace of greasiness. It’s the perfect midday pick-me-up for your strands.

The Real Talk: Pros & Cons

The Win: Your hair will smell like a salted-caramel dream for 48 hours straight. It’s color-safe, cruelty-free, and genuinely reparative.

The Catch: It is a premium price point. Also, if you prefer unscented or "clinical" smelling products, the intense tropical fragrance might be a bit much for you.

The Verdict: If your hair is thirsty, dull, or you simply want to feel like you’re on a beach in Rio every time you catch a whiff of your hair—buy it. ---

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Sol de Janeiro Haircare: The Cheat Sheet

Can the body care experts actually do hair? We tested the range so you don't have to.